Value Creed Case Study

CASE STUDY: TECHNOLOGY

Value Creed

Value Creed is a technology consulting company that provides expertise in the run phase of Allegro software implementation. Built for the run/operate phase of Allegro maturity, Value Creed leverages energy and agriculture industry acumen to help their customer manage, extend and optimize Allegro. They came to us to revamp their corporate brand identity and website.

Color Palette
Iconography
Business Cards
Brand Guidelines

Project Outcomes

Our first goal was to redefine the brand voice and messaging and give the company a new face with new logo, color palette and brand identity. We redesigned their website, business cards, signage and letterhead. We also created brand guidelines to implement a standard for how the brand collateral should be used to maintain a consistent visual experience at all touch points.

Implemented Solutions:
  • Brand Identity System
    • color palette
    • iconography
    • custom logo
    • letterhead
    • brand guidelines
  • Website Design & Development
  • Business Card
  • Signage
Transform Your Outdated Brand or Website

Delatorro McNeal Case Study

CASE STUDY

Delatorro L. McNeal, II , MS, CSP​

Delatorro McNeal is ranked as one of the best motivational speakers in the world and has been transforming lives for over 15 years. As an internationally renowned Pe4k Per4mance Expert, keynote speaker and best-selling author, Delatorro has spoken in 49 of the 50 US states and abroad and has delivered well over 3000 paid presentations.

He holds the prestigious CSP designation, which places him in the top 7% of paid professional speakers worldwide, which is the highest international recognition of professional speaking excellence. His list of clients includes Johnson & Johnson, New York Life, JP Morgan Chase, Prudential, Accenture and a host of others.

Project Outcomes

Sargent Branding took the outdated look of Delatorro’s website and re-designed it to be bold, modern and fresh to visually represent his social influence and veteran speaking experience. We rebuilt the broken, nonfunctional e-commerce store into an easy-to-navigate store-front that showcases Dealtorro’s products and online trainings.

Since Delatorro has vast media exposure and video content, we created several pages that showcased his conference, TV show, premium speaker training, and the various ways to be coached by the Master.

The homepage needed to scream top-notch expert authority, have movement, video and represent what he does during live events and coaching. It needed to be multi-sensory and feature crowd-surfing, sound, Delatorro on the stage and videos showing the audience in action.

Overall, Delatorro is very happy with the outcome of his brand new website because it now matches his high level of expertise in the speaking industry, and now the website communicates the 5 Es: Energy, Excellence, Experience, Expensive and Epic.

Implemented Solutions

  • Custom Website Design
  • E-Commerce Storefront
Transform Your Outdated Website

ENTOUCH Controls Case Study

CASE STUDY

ENTOUCH Controls

ENTOUCH offers smart building solutions to multi-site facilities and commercial real estate; and they are one of the fastest growing small business technology companies in the state of Texas. With this type of growth brand consistency can be difficult without specific marketing and brand standards in place.

Over time, the ENTOUCH brand identity had been diluted due to inconsistency caused by working with different graphic designers, developers and external contractors. Inevitably, the brand voice was also lost in the mix, the website suffered and the color palette grew with the number of days. There was also a disconnect between marketing and sales departments which led to elongated sales cycles, mixed messages, brand confusion and inconsistent collateral.

Project Outcomes

The first task was to recreate the brand voice and give the entire company a face lift. We redesigned the logo, website, business cards, print collateral, event trade-show signage, presentation decks, solution briefs, case studies, technical documentation, and sales and marketing material. We created brand guidelines to implement a standard for how the brand should be used and created a consistent experience at all touch points.

Implemented Solutions:
  • Brand Identity Design
  • Website Design & Development
  • Sales and Marketing Material
  • Powerpoint Presentation Design
  • Technical Product Documentation
  • Event Trade-show Booth & Signage

Dwight Taylor, Sr. Case Study

Dwight Taylor, Sr.

Dwight Taylor, Sr. is the encouragement expert–one of the most inspiring and impactful people you will ever meet. The Sacramento Kings named him Jr. NBA Coach of the Year and Walmart honored him with their Community Playmaker Award.

For the majority of his career Dwight used his community involvement, charisma and social media to drive his brand and marketing strategy. However, in this digital age, that can only take a brand but so far. People had to go too many places online to find and book him. Dwight decided to put some focus on his web presence and take a new approach.

Project Outcomes

Dwight partnered with Sargent Branding to create a new website that captured the essence of who he is and serve as a hub for “everything Dwight”. His new website captures booking requests, features his various community outreach programs, videos, books, blogs, social media channels and even an endorsement from motivational speaker legend, Les Brown. Dwight has been a long-time client of Sargent Branding and we look forward to many years to come.

Implemented Solutions

  • Brand Identity Design
  • Brand Consulting
  • Book Publishing & Distribution
  • Website Design & Development
  • Various Graphic Design Projects
Play Video
Transform Your Outdated Website

Skybox Sports Grill & Pizzeria Case Study

Skybox Sports Grill & Pizzeria​

Skybox is a long-time client of ours and it was such a joy to work with them on this new website project. In 2014 we designed and developed their first website and company logo. Needless to say it was definitely time for an update.

Project Outcomes

Our vision for the new website was to make it brand-centric and be an extension of the restaurant dining room that features a sports themed flags, large flat screen TVs, a cool bar, and a fun family-friendly environment.

The new website features vibrant photos of the food front-and-center, a well organized menu page, and an easy-to-use side navigation to find your favorite foods on the page. We also integrated the Skybox Text Club so patrons can join and get discounts and text alerts. All-in-all, the new website is on-brand, matches the logo, print menus and overall dining experience.

Implemented Solutions

  • Responsive Website Design
  • Logo Design
  • Dine-in Restaurant Menu
  • Dine-in Drink Menu
  • Retractable Banner Design
  • Photography
Working with Sargent Branding has been such a pleasure. They took my ideas and turned them into works of art. Everyone who has made comments about our website has only said how awesome it looks! I will continue to use them for all of my design projects for years to come.”
Johnette Bramlett
Restaurateur/CEO, Skybox Saltillo
Transform Your Outdated Brand

5 Mistakes to Avoid in Business and Personal Branding

5 Mistakes to Avoid in Business and Personal Branding

I started my first business about 8 years ago and it was hands down the best decision I could’ve ever made at that time. However, that doesn’t mean it was easy, and it certainly wasn’t glamorous. I struggled a lot my first few years at it. There were times I didn’t have money for bills, rent or gas for my car, but I believed in what I was doing, and that kept pushing me forward.

No matter if you’ve been in business for 10 years or 10 days, you will encounter some challenges that will make you second guess yourself. Believe me, I’ve been through. The key is to learn from those challenges and allow them to make you better. Today I want to share with you some of the mistakes I made starting out in hopes that you will avoid these pitfalls.

 

1. Don’t live in a shell

When I first got started in business, I stayed locked away in my home office for 12 hours a day doing my work. On one hand it was good that I was actually grinding getting work done, but on the other hand it created far worse effects of loneliness and shyness. It wasn’t until I started getting out, networking and building my personal brand (in person) that I experienced true success. You can’t stay to yourself. You must share your message to the world through video, social media and networking.

 

2. Don’t forget about the business side

This is where I believe most personal brands and businesses fail the most. Personal branding isn’t all about being in front of a camera, having nice photos, have a 10,000 IG followers and and being on stage. There is a business side to branding that most people neglect to address. If you are to succeed with your brand, there are business processes and systems you must have in place in order for the branding machine to work and actually make money. Things like lead captures, sales cycles, financial reporting and business operations. The rookie mistake is to ignore all the boring business-related stuff and go for the low-hanging fruit. Invest in your company, not just your persona.

 

3. Don’t focus all your attention on the outside

What I mean by that is: there’s more to being a brand that what is SEEN. Don’t be the 19 year old life coach. Don’t be the person who has NO EXPERIENCE in the very thing they call themselves an expert in. The harsh reality is not everyone should be a public figure. If you’re recently getting started in your field, don’t try to brand yourself. [ctt title=”Spend 3-5 years hustling, grinding, learning and gaining real life and business experience. ” tweet=”Spend 3-5 years hustling, grinding, learning and gaining real life and business experience. @cortneyssargent” coverup=”mf1Tn”]

That’s going DEEP. If a tree didn’t have roots several feet into the soil, it doesn’t matter how beautiful the branches are, it will soon fall to the ground and die. Don’t focus all your attention on the glamorous life of a public figure/personal brand. Go deep and BECOME the expert you say you are. If you already have the experience, great- keep honing your craft and becoming better.

 

4. Don’t be afraid of the small team

No matter how large a company may be today, it had a small start. No matter how big of a celebrity someone is, there was a time when they were considered a “nobody”. Your biggest mistake as an emerging entrepreneur and business professional is despising the days of small beginnings. If you have a team of 3, embrace it. Don’t feel the need to inflate things and make yourself or your business seem bigger or more than what it is. From my experience, the “little guys” come out on top more than you may expect. [ctt title=”It’s not about how big your team is, it’s about how well you can execute the mission. Quality over quantity.” tweet=”It’s not about how big your team is, it’s about how well you can execute the mission. Quality over quantity.” coverup=”dZG19″]

 

5. Don’t think you can do it all yourself

There was a time when I thought I didn’t need anyone’s help because I was superman, when in reality I was only Clark Kent, the nerdy guy with glasses. And, it was my downfall. I had a hard time relying on people until I got tired of hitting that brick wall. I started delegating and investing. It’s important to invest in your business because when you do, you’re investing in yourself. It takes time, money, people and sacrifices to become an well-established brand. Don’t sell yourself short by not investing.


Leave a comment and let me know which of these stood out to you and which of these do you need to work on?

Self-Awareness Is the Key to Personal Branding Success

If you don’t know yourself, it’s impossible for you to operate in your fullest potential as an entrepreneur and personal brand. Therefore, self-awareness is the #1 key to success.

To be a successful personal brand, it’s imperative that you know your gifts, skills, strengths, weaknesses and abilities. And, to help you accomplish this, I have 3 self-awareness exercises I want you to do that will help you identity what makes you unique, identify your strengths and weaknesses that can be used as essential components of your personal brand.

For example, if you’re a strong communicator, perhaps you want to incorporate public speaking into your branding and marketing strategy. If your weakness is video production, a way to use that to your advantage is to partner with someone (perhaps a college student) who’s getting their start in video production and you can be a case study for them. These are just a couple of examples how you can use your strengths and weaknesses to your advantage.

 

Let’s jump into the three self-awareness exercises.

1. The Mirror Exercise

The Mirror Exercise, which is where you self-identify your gifts, strengths, weaknesses and skills. What do YOU believe about you? This is not going to be an easy exercise, but in order for it to work, you must be brutally honest with yourself.

2. The Peer Revelation Exercise

The Peer Revelation exercise is where you ask 3 of the closest people to you what they believe your gifts, strengths, weakness and skills are. Be sure to ask people who won’t sugar coat it and who will be honest with you. The worse thing you can have is someone who’s trying to be nice just to spare your feelings. This exercise isn’t about being nice–it’s about getting down to the nitty gritty of who you are as a person so that you can become better. If done correctly, after completing this exercise you will be very enlightened about what people think of you–it may not be what you expect.

3. The Reality Check Exercise

The final exercise is called Reality Check because it is the intersection of what you believe about you and what others believe about you. This is where you write down the commonalities from your and your peers’ answers to exercises 1 and 2. What are your takeaways here? What qualities (positive or negative) do you have that can be used to grow your brand? What weak spots do you may have that can hinder your growth if left unchecked?

 

The last thing I want you to do is write your Personal Vision Statement (your vision for your life), your Life Purpose Statement (reason for living) and your Why Statement (the reason you wake up and do what you do).

At the end of this lesson, you will have a deeper understanding about who you are as a person, which is far more important than anything else in business. Again, you are the brand, so having the ability to self-assess is vital to your continued success.

As best practice, go through this self-discovery process at least once per year. If you do all of these exercises with honesty, integrity and with an open mind, you will be on your way to becoming a better you and ultimately a better entrepreneur.

 

To make this self-discovery easier, I’ve created a mini-workbook that has spaces for you to complete these exercises. You can fill it out on the computer or print it. Good luck.

Download the Self-Awareness Workbook

Build a Company Not Just a Brand

What a lot of people really don’t know and where I believe most personal brands fail the most is the BUSINESS SIDE.

Personal branding is not all lights, camera, action and being in the forefront. Personal branding is 10% talent and 90% BUSINESS. Case-in-point, what’s the name of your company? Do you have an LLC? When was the last time you filed your annual report?

If you have no idea what I’m talking about, then you’ve already lost.

If you are to succeed with your brand, there are business processes and systems you must have in place in order for the branding machine to work and actually make you money. Things like a marketing funnel, sales cycles, lead captures, financial reporting, content editing, web design, website analytics, graphic design, hiring contractors, business logistics, operations, printing, calculating ROI, calendar software, project management… the list literally goes on and on.

If you have no idea what I’m talking about, then you probably don’t have those things in place, therefore you’ve lost again.

My point is this: if you’re a public speaker, you need a speaker’s contract outlining the details of your speaking engagement. If you’re a graphic designer, you need a set price list and contract for all clients. If you’re an author, you need to know how to calculate your profit margin on books. If you’re a musician, you must learn how to independently distribute your music and build a fan base with social media. If you sell products on the Internet, you need lead magnets on your website. Should I continue or do you catch my drift?

PAY ATTENTION to the business and company side of things because it’s always the small foxes that destroy the vine. Don’t just build a public persona, build a business that can stand the test of time.

Don’t just be the FACE of the brand, be the CEO of the company.

How I Became a Personal Brand and What Your Brand Can Do For You

My journey to being a personal brand

I first heard the term personal branding in 2010, and I had no idea what it was or what it could do for me. Little did I know, several years later I would be a 3-time award-winning graphic designer, CEO of a branding agency, President of a non-profit organization and beloved as “The People’s Entrepreneur”. And, I boldly say that God, personal branding and a determination to succeed has afforded me those opportunities and made me the man I am today.

I must be honest, though–I never wanted to be a brand because I didn’t want to people to think I was arrogant or prideful–that’s not my personality at all. Most folks are dog-lovers–I’m a people-lover, and I dedicate my life to serving others. Becoming a personal brand was the best career decision I’ve ever made because it allows me to be who I truly am, without apology. If you’ve thought about branding yourself, but have similar concerns, then you should do it. Here’s why:

[ctt title=”Your constant desire to be humble will keep you from being arrogant.” tweet=”Your constant desire to be humble will keep you from being arrogant. http://bit.ly/2w9MYI5 @cortneyssargent” coverup=”SEdWy”]

The fact that you don’t want to be prideful will keep you from being prideful. The same is true with success–I believe your fear of failure will keep you from failing and drive you to succeed. It’s all about having the right mindset and motives.

After I heard the term personal branding, I started researching and learning everything I could about it. Then, I started testing what I learned on myself and what do you know? It worked. Now, I spend my time helping others build their brand around who they are and what they love.

One thing I’ve discovered from branding myself is that if you don’t put yourself out there, you can’t expect anyone else to do it. If you don’t promote your own product or service, how can you expect other people to do it? You have to make yourself available for people to communicate and work with.

 

What is personal branding?

Simply put, personal branding is the practice of people marketing themselves and their careers as brands. Essentially, you are the brand that represents your business, company or organization. As an entrepreneur or business professional, you are a walking billboard, and no one can represent your business as good as you. You are the most accurate representation of your business there is, and no one can explain your vision the way that you can.

Your brand is all the things that make you who you are. You have unique characteristics, gifts, skills, personality traits, passions and interests that make up your personal DNA. Personal branding is mixing all of those ingredients, and creating a product or service around your passion that can benefit others by solving problems, providing information, convenience and value. Personal branding is about packaging YOU and presenting/marketing yourself to your audience in such a way that adds value to their lives.

 

Why is personal branding important?

Personal branding is a vital part of your success because whether you like it or not, you are a brand. There’s no changing that; that’s just the way it is. The danger in not embracing your brand is the fact that your brand is talking about you to the world, without you leading the conversation. For example, I’m sure you know someone who’s always negative and never has anything positive to say. They see the glass as half empty instead of half full. That’s their brand, everyone knows it, and that’s what people tell other people about them. Branding is what people say about you when you’re not around. It’s your reputation with your audience.

My question to is this: what reputation is your personal brand creating for you? Personal branding is so important because when you’re purposeful about guiding and cultivating your brand, you can use it as an asset to your success.

[ctt title=”Your personal brand is the one thing you can\’t get rid of but have total control over. The worse thing you can do to your brand is ignore it.” tweet=”Your #personalbrand is the one thing you can’t get rid of but have total control over. http://bit.ly/2w9MYI5 @cortneysargent” coverup=”_Cvb4″]

So, what are you going to do to cultivate and build your personal brand? Will you continue to ignore it, or will you use it as a tool to help you reach your American Dream of peace, freedom, and happiness? If you don’t know where or how to get started, sign up for my free 3-part video series to jumpstart your brand in 30 days or less.

Peace unto my friend,

Leave a comment and tell me how your personal brand has helped you reach success.

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