Value Creed Case Study


Value Creed

Value Creed is a technology consulting company that provides expertise in the run phase of Allegro software implementation. Built for the run/operate phase of Allegro maturity, Value Creed leverages energy and agriculture industry acumen to help their customer manage, extend and optimize Allegro. They came to us to revamp their corporate brand identity and website.

Color Palette
Business Cards
Brand Guidelines

Project Outcomes

Our first goal was to redefine the brand voice and messaging and give the company a new face with new logo, color palette and brand identity. We redesigned their website, business cards, signage and letterhead. We also created brand guidelines to implement a standard for how the brand collateral should be used to maintain a consistent visual experience at all touch points.

Implemented Solutions:
  • Brand Identity System
    • color palette
    • iconography
    • custom logo
    • letterhead
    • brand guidelines
  • Website Design & Development
  • Business Card
  • Signage
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Delatorro McNeal Case Study


Delatorro L. McNeal, II , MS, CSP​

Delatorro McNeal is ranked as one of the best motivational speakers in the world and has been transforming lives for over 15 years. As an internationally renowned Pe4k Per4mance Expert, keynote speaker and best-selling author, Delatorro has spoken in 49 of the 50 US states and abroad and has delivered well over 3000 paid presentations.

He holds the prestigious CSP designation, which places him in the top 7% of paid professional speakers worldwide, which is the highest international recognition of professional speaking excellence. His list of clients includes Johnson & Johnson, New York Life, JP Morgan Chase, Prudential, Accenture and a host of others.

Project Outcomes

Sargent Branding took the outdated look of Delatorro’s website and re-designed it to be bold, modern and fresh to visually represent his social influence and veteran speaking experience. We rebuilt the broken, nonfunctional e-commerce store into an easy-to-navigate store-front that showcases Dealtorro’s products and online trainings.

Since Delatorro has vast media exposure and video content, we created several pages that showcased his conference, TV show, premium speaker training, and the various ways to be coached by the Master.

The homepage needed to scream top-notch expert authority, have movement, video and represent what he does during live events and coaching. It needed to be multi-sensory and feature crowd-surfing, sound, Delatorro on the stage and videos showing the audience in action.

Overall, Delatorro is very happy with the outcome of his brand new website because it now matches his high level of expertise in the speaking industry, and now the website communicates the 5 Es: Energy, Excellence, Experience, Expensive and Epic.

Implemented Solutions

  • Custom Website Design
  • E-Commerce Storefront
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ENTOUCH Controls Case Study


ENTOUCH Controls

ENTOUCH offers smart building solutions to multi-site facilities and commercial real estate; and they are one of the fastest growing small business technology companies in the state of Texas. With this type of growth brand consistency can be difficult without specific marketing and brand standards in place.

Over time, the ENTOUCH brand identity had been diluted due to inconsistency caused by working with different graphic designers, developers and external contractors. Inevitably, the brand voice was also lost in the mix, the website suffered and the color palette grew with the number of days. There was also a disconnect between marketing and sales departments which led to elongated sales cycles, mixed messages, brand confusion and inconsistent collateral.

Project Outcomes

The first task was to recreate the brand voice and give the entire company a face lift. We redesigned the logo, website, business cards, print collateral, event trade-show signage, presentation decks, solution briefs, case studies, technical documentation, and sales and marketing material. We created brand guidelines to implement a standard for how the brand should be used and created a consistent experience at all touch points.

Implemented Solutions:
  • Brand Identity Design
  • Website Design & Development
  • Sales and Marketing Material
  • Powerpoint Presentation Design
  • Technical Product Documentation
  • Event Trade-show Booth & Signage

Dwight Taylor, Sr. Case Study

Dwight Taylor, Sr.

Dwight Taylor, Sr. is the encouragement expert–one of the most inspiring and impactful people you will ever meet. The Sacramento Kings named him Jr. NBA Coach of the Year and Walmart honored him with their Community Playmaker Award.

For the majority of his career Dwight used his community involvement, charisma and social media to drive his brand and marketing strategy. However, in this digital age, that can only take a brand but so far. People had to go too many places online to find and book him. Dwight decided to put some focus on his web presence and take a new approach.

Project Outcomes

Dwight partnered with Sargent Branding to create a new website that captured the essence of who he is and serve as a hub for “everything Dwight”. His new website captures booking requests, features his various community outreach programs, videos, books, blogs, social media channels and even an endorsement from motivational speaker legend, Les Brown. Dwight has been a long-time client of Sargent Branding and we look forward to many years to come.

Implemented Solutions

  • Brand Identity Design
  • Brand Consulting
  • Book Publishing & Distribution
  • Website Design & Development
  • Various Graphic Design Projects
Play Video
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Skybox Sports Grill & Pizzeria Case Study

Skybox Sports Grill & Pizzeria​

Skybox is a long-time client of ours and it was such a joy to work with them on this new website project. In 2014 we designed and developed their first website and company logo. Needless to say it was definitely time for an update.

Project Outcomes

Our vision for the new website was to make it brand-centric and be an extension of the restaurant dining room that features a sports themed flags, large flat screen TVs, a cool bar, and a fun family-friendly environment.

The new website features vibrant photos of the food front-and-center, a well organized menu page, and an easy-to-use side navigation to find your favorite foods on the page. We also integrated the Skybox Text Club so patrons can join and get discounts and text alerts. All-in-all, the new website is on-brand, matches the logo, print menus and overall dining experience.

Implemented Solutions

  • Responsive Website Design
  • Logo Design
  • Dine-in Restaurant Menu
  • Dine-in Drink Menu
  • Retractable Banner Design
  • Photography
Working with Sargent Branding has been such a pleasure. They took my ideas and turned them into works of art. Everyone who has made comments about our website has only said how awesome it looks! I will continue to use them for all of my design projects for years to come.”
Johnette Bramlett
Restaurateur/CEO, Skybox Saltillo
Transform Your Outdated Brand