I Build Brands & Serve People

“The worst thing you can do to your personal brand is ignore it.”

The People's Entrepreneur

Cortney Sargent, The People's Entrepreneur

About Me

I’m best known as “The People’s Entrepreneur” because of my passion to serve others. What I do is simple: I build brands and serve people. As a 3x award-winning graphic designer, author and branding specialist, I help entrepreneurs, businesses and public figures build their brand, impact the world and leave a legacy.

I run Sargent Branding Firm, a brand development and custom web design agency in Dallas. I’m also Founder of a nonprofit, Up Together Foundation. Despite my success and achievements, what I’m most passionate about is loving my wife Christian and two children Cortney and Claire. Those 3 people are the reason I wake up every morning and hustle!

Explore my website and if there’s anything I can do to help you, let me know. Let’s make it better by going up together!

Principles to Live By Blog

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Watch & Learn

#60SecBrandingTip: How to Build a Personal Brand

#60SecBrandingTip: What Is Branding?

Does Your Effort Match Your Desire For Success?


Like Jazz Music?

If you need something fresh to listen to while you work, exercise, or do whatever, check out my instrumental Smooth Jazz album.

How May I Serve You?

Serving people is not only what I do, but it’s who I am

Every business and entrepreneurial endeavor I’ve ever started has been service-based. Below you will find a few of those services that I’m extremely excited about sharing with you.

Graphic & Web Design

Brand Consulting

Speaking & Training

Branding Boot Camp


Books I’ve written and published

Stuck In Neutral book cover

Stuck In Neutral – How to Achieve Success by Living Life in Drive

Download Free Chapter

Beginner’s Guide to Music Theory

Purchase Book

Follow Me @CortneySSargent